Taconic Marketing

Print Design Portfolio

Event Communications

Taconic Marketing manages pre-event publicity for companies and organizations, including the Yorktown Grange Fair and Yorkville Sports Association. We will work with you and your budget to bring your message directly to your audience.

2015 Yorktown Leos' Club Family Fun Festival to Benefit Special Olympics of the Hudson Valley

The Yorktown Leos’ Club, in conjunction with several local businesses, organized a “Family Fun Festival” to raise funds for Special Olympics of the Hudson Valley. Taconic Marketing contributed pre-event publicity materials including an announcement postcard distributed through a network of storefronts and restaurants, a general purpose flyer, lawn signs, newspaper advertising, a one page “website” on the Yorkville Sports Association site, and a 12 foot banner.


Leos Family Fun Festival webpage

“Take One” Postcard

The standard-size (6" x 4") postcard was the first communication about the festival, and was distributed as a “take one” at local retail establishments, including restaurants. The fun-filled design of the front of the postcard highlights the many activities and features logos of major sponsors.

The back of the card provided time, location, and additional details.

Click the photo to view an enlargement.


Leos Family Fun Festival webpage

Event Flyer

The 8½" x 11" flyer was designed with a half-inch border to facilitate printing on office laser printers. It provides the pertinent details at a glance and was distributed to schools and at other local events.

Click the photo to view an enlargement.


Leos Family Fun Festival webpage

Lawn Sign

The 27" x 18" lawn sign was printed on both sides to be seen “coming and going.” Primarily intended for drive-by traffic, the main message is call or check the website for information.

Click the photo to view an enlargement.


Leos Family Fun Festival webpage

1-Page “Website”

The web landing page for the festival was hosted through the courtesy of Yorkville Sports Association.

Prominently displaying the benefit for Special Olympics, the page provides details about the event and a Google map to the location.

View landing page


Leos Family Fun Festival webpage

Newspaper Advertising

The local weekly newspaper, The Examiner, offered the Leos a reduced-price quarter page ad, running in the edition prior to the festival.

Because the ad was intended for newsprint, we dropped the black background for legibility, while keeping the other design elements of the campaign.

Click the photo to view an enlargement.


Leos Family Fun Festival webpage

12-Foot Display Banners

Two 12-foot banners were displayed at prominent intersections to announcee the festival.

Click the photo to view an enlargement.