Taconic Marketing

Website Design Portfolio

Mobile friendly website design is critical, not only for Google listings, but also to present your message to your customers in the best format for their devices. All new websites designed by Taconic Marketing are responsive and mobile friendly. We are pleased to present some of our recent work for your review — and of course, you can view these sites on your phone, tablet, laptop or desktop!

Yorktown Grange Fair Screen Shot

Yorkvile Sports Association, the leader in amateur sports league organization in the New York metropolitan area, has expanded into Westchester County and introduced new sports to the mix. YSA needed a website that made it easy for their members to access news in the appropriate geographic area and to promote all sports offerings.

The home page features a large rotating image featuring photos of YSA teams participating in sports and events, and a grid that provides quick and easy access directly to the sport offerings. There are “home” pages for NYC and Westchester, as well as main pages for each sport.

Other Services: Taconic Marketing provides advertising and marketing services to YSA including scorebook preparation, design of print advertising and strategic consulting services.

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Yorktown Grange Fair Screen Shot

The annual Yorktown Grange Fair is the only authentic agricultural fair in Westchester County and is a favorite among residents of the entire metropolitan area. Taconic Marketing designed the first website for the fair in 1997 and has been designing and maintaining the site since.

The audience for this site changes as the seasons progress. Early in the year, the site is used mainly by potential sponsors, vendors and entertainers. As summer progresses, local residents and exhibitors want information about contests and competitions. Finally, as fair time approaches, information like schedules of events, admissions fees, directions, and special offers become the focus.

To facilitate updates while maintaining the design, the site is modular, allowing easy "swapping" of information throughout the year. The home page features prominent rotating images to convey some of the fun of the fair.

Other Services: Taconic Marketing provides all pre-event publicity including radio, newspaper and magazine advertising; and banners and signs. We design and produce the fair program, which features a logo illustrating the current fair theme.

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Stone Artistry Restorations Screen Shot

Artistry is the hallmark of HJ’s business as his stone work is truly extraordinary. The site is built on the foundation of “a picture is worth 1,000 words” and features large photos and extensive galleries of Hank’s work.

Active in several trade organizations and on social media, the footer on each page contains links to his accounts. The Customer Reviews section features customer feedback with other testimonials presented in context of the work.

Other Services: Taconic Marketing provides HJ’s Stone Artistry Restorations with collateral materials including lawn signs.

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Stone Artistry Restorations Screen Shot

Harpist Susan DiFiore provides “elegant music for special occasions” bringing her gift of harp music to events throughout the Albany, New York area.

She wanted a simple site to present her services and availability, and to provide contact information. We worked with Susan to create an image of peace and tranquility. Her site is an excellent example of how simplicity can deliver a powerful and effective message.

Other Services: As part of this project we designed coordinating brochures and business cards.

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Easy Probate Screen Shot

Easy Probate is a legal service offering a lower cost alternative for probate of small estates. As attorney advertising, the site needed to conform to the requirements of the bar, while conveying a sense of trust, professionalism and caring.

The original site, designed in 2006, had good search engine placement and maintaining that advantage was a major consideration in the redesign. The fully mobile-compliant site conforms to Google's requirements and has maintained placement.

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Ray Rubio Screen Shot

A talented young singer-songwriter, Ray Rubio’s music is gaining popularity in the NYC area and the Hudson Valley. Ray needed a site to let his fans know his show schedule, provide social media links and collect names for a mailing list.

We implemented a Mail Chimp custom form for the mailing list, allowing for integrated communications with subscribers.

This site is a work-in-progress. We will be adding features for music downloads and more in the near future.

Other Services: Taconic Marketing also provides posters, newspaper ads and other communications for Ray Rubio.

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Perennia Landscaping Screen Shot

What could be more impressive than beautiful gardens? With Perennia Landscaping the challenge was to “frame” the client's excellent photographs of stunning gardens and present adequate information for consumers about the services and benefits of working with Perennia.

As a result, the gardens are the star of the show. Every page features a large photograph. Sidebars are used when appropriate to provide additional information. The design relies heavily on earth tones which provide a neutral background for the images. An extensive portfolio comprises photo galleries of different gardens categorized by types of plantings and purposes of gardens.

Other Services: As part of this project we designed a new logo for Perennia Landscaping and provided vector artwork which can be used in print and for signs.

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