Indian Point CAP
Entergy, owner and operator of the Indian Point nuclear power plants in Buchanan, NY announced in January 2017 that the nuclear reactors would cease operations by 2021. The Community Advisory Panel (CAP) serves as a formal channel of community involvement and communications on Indian Point decommissioning issues.
Taconic Marketing has worked with the Village of Buchanan since 2009, and was asked to quickly develop a website to serve as a central communications hub for the process. Working with the village, we were able to launch the site within less than two weeks.
Other Services: Taconic Marketing set up a Mail Chimp account for the village, which includes an audience segment for information pertaining to the decommissioning process, enabling the village administrator to keep the community up-to-date on new developments.
Yorktown Grange Fair
The annual Yorktown Grange Fair is the only authentic agricultural fair in Westchester County and is a favorite among residents of the entire metropolitan area. Taconic Marketing designed the first website for the fair in 1997 and has been designing and maintaining the site since.
The audience for this site changes as the seasons progress. Early in the year, the site is used mainly by potential sponsors, vendors and entertainers. As summer progresses, local residents and exhibitors want information about contests and competitions. Finally, as fair time approaches, information like schedules of events, admissions fees, directions, and special offers become the focus.
To facilitate updates while maintaining the design, the site is modular, allowing easy "swapping" of information throughout the year. The home page features prominent rotating images to convey some of the fun of the fair.
Other Services: Taconic Marketing provides all pre-event publicity including radio, newspaper and magazine advertising; and banners and signs. We design and produce the fair program, which features a logo illustrating the current fair theme.
North Greenbush Public Library
The North Greenbush Public Library website serves as a hub for the activities sponsored by the library and as a community reference for library services. The home page communicates essential information at a glance and includes an interactive Google calendar and an email list sign up form.
Other Services: Taconic Marketing designed the library's logo and provides special materials (like the "First Library Card"), brochures and other communications.
HJ's Stone Artistry Restorations
Artistry is the hallmark of HJ’s business as his stone work is truly extraordinary. The site is built on the foundation of “a picture is worth 1,000 words” and features large photos and extensive galleries of Hank’s work.
Active in several trade organizations and on social media, the footer on each page contains links to his accounts. The Customer Reviews section features customer feedback with other testimonials presented in context of the work.
Other Services: Taconic Marketing provides HJ’s Stone Artistry Restorations with collateral materials including lawn signs.
Yorkville Sports Association
Yorkville Sports Association, the leader in amateur sports league organization in the New York metropolitan area, has expanded into Westchester County and introduced new sports to the mix. YSA needed a website that made it easy for their members to access news in the appropriate geographic area and to promote all sports offerings.
The home page features a large rotating image featuring photos of YSA teams participating in sports and events, and a grid that provides quick and easy access directly to the sport offerings. There are “home” pages for NYC and Westchester, as well as main pages for each sport.
Other Services: Taconic Marketing provides advertising and marketing services to YSA including scorebook preparation, design of print advertising and strategic consulting services.
Harpist Susan DiFiore provides “elegant music for special occasions” bringing her gift of harp music to events throughout the Albany, New York area.
She wanted a simple site to present her services and availability, and to provide contact information. We worked with Susan to create an image of peace and tranquility. Her site is an excellent example of how simplicity can deliver a powerful and effective message.
Other Services: As part of this project we designed coordinating brochures and business cards.
Easy Probate is a legal service offering a lower cost alternative for probate of small estates. As attorney advertising, the site needed to conform to the requirements of the bar, while conveying a sense of trust, professionalism and caring.
All Points Security
Small businesses needing a web presence can use an attractive one-page presentation, providing prospective customers with the information they need to contact the company and providing brief, concise information about the company and its services.
The site we built for All Points Security in Westchester County, NY presents their services in a quick, bullet point format, uses a large image to indicate their professionalism, and provides the company with a searchable web presence.
The primary advantage to a one-page site is its affordability. Sites can be cost-effectively supplemented with a photo gallery implemented through a Facebook business page.
What could be more impressive than beautiful gardens? With Perennia Landscaping the challenge was to “frame” the client's excellent photographs of stunning gardens and present adequate information for consumers about the services and benefits of working with Perennia.
As a result, the gardens are the star of the show. Every page features a large photograph. Sidebars are used when appropriate to provide additional information. The design relies heavily on earth tones which provide a neutral background for the images. An extensive portfolio comprises photo galleries of different gardens categorized by types of plantings and purposes of gardens.
Other Services: As part of this project we designed a new logo for Perennia Landscaping and provided vector artwork which can be used in print and for signs.